dove ads

How many times did you watch models in tv too perfect? Too beautiful? You’re right , there lot of post-production work after taking photos.

In this spot Dove takes advantage of that to create his spot concept: “No wonder our perception of beauty is distorted, take part in the Dove real beauty workshops for girls“.

Spot name is Dove evolution, the agency is Ogilvy, Toronto and the Creative Directors are Janet Kestin and Nancy Vonk.