{"id":116,"date":"2007-05-20T13:33:13","date_gmt":"2007-05-20T11:33:13","guid":{"rendered":"https:\/\/www.cg-blog.com\/index.php\/2007\/05\/20\/ad-xbox-plane-advertising.htm"},"modified":"2007-05-20T13:33:13","modified_gmt":"2007-05-20T11:33:13","slug":"ad-xbox-plane-advertising","status":"publish","type":"post","link":"https:\/\/www.cg-blog.com\/index.php\/2007\/05\/20\/ad-xbox-plane-advertising.htm","title":{"rendered":"Funny advertising with Planes &#8211; Microsoft Xbox"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.cg-blog.com\/wp-content\/uploads\/2007\/05\/racing_beats.jpg\" alt=\"racing_beats.jpg\" \/><\/p>\n<p><!--adsense#200x200right--> Who doesn&#8217;t know it, car drivers provoking each other at the traffic lights to have a race? But what about such a race with two old and shabby jumbo jets on an airport runway? That sounds more like a film &#8211; or a computer game.<\/p>\n<p>That&#8217;s the short movie <strong>Racing Beats<\/strong>, it has gone on to win many prizes like <strong>Animago <\/strong>and   <strong>Young Director Award 2005<\/strong>.<\/p>\n<p>The film is from two graduates of the <strong>Institute of Animation<\/strong> <strong>Filmakademie<\/strong>, Steffen Hacker and Alexander Kiesl, it was their diploma film and a fictitious commercial for Microsoft Xbox.<\/p>\n<p>At the beginning ther&#8217;s no idea to make a commercial or using 3d and compositing image technics, but developping the story they was necessary: with computer graphic you don&#8217;t need permission for filming at the airport!<\/p>\n<p>If you don&#8217;t see it yet it&#8217;s the right moment. Enjoy it:<\/p>\n<ul>\n<li>The short movie 3d &#8211; live: <a href=\"http:\/\/www.youtube.com\/watch?v=Z7la6crRDPM\" title=\"racing beats\">Racing Beats<\/a><\/li>\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=9-EpQp2bBNc\" title=\"xbox plane ad\">Racing Beats | making of<\/a>  &#8211; (what amazing!)<\/li>\n<\/ul>\n<p>What do you think about? It&#8217;s so funny to graduate in this way&#8230; isn&#8217;t it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who doesn&#8217;t know it, car drivers provoking each other at the traffic lights to have a race? But what about such a race with two old and shabby jumbo jets on an airport runway? That sounds more like a film &#8211; or a computer game. That&#8217;s the short movie Racing Beats, it has gone on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[11,13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/posts\/116"}],"collection":[{"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":0,"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cg-blog.com\/index.php\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}